Diablo III: Living up to the hype… Hype! It’s a marketing director’s favorite tool, but when does it become a bad thing? I understand the need to… Share if you'd like: Share on X (Opens in new window) X Share on Facebook (Opens in new window) Facebook More Email a link to a friend (Opens in new window) Email Print (Opens in new window) Print Share on Reddit (Opens in new window) Reddit theSchap September 9, 2009